Mill+ teamed up with the Wieden+Kennedy creative crew on Coke "Footprints," airing during the 2014 Winter Olympic games in Sochi. This love story takes place in a snow covered setting, where two sets of foot prints converge into one. It isn't until the end that your see the love birds, hand in hand.
The kicker? It is 99% CGI. The team made the decision to go all CGI in order to get the level of detail needed. There was a simple, lovely story to tell, but the amount of detail and the approaches needed to achieve those details were anything but simple. Recreating the natural world is one of the great challenges a CG artist faces. Much attention was given to finding the little subtleties and imperfections in the snow in order to bring the scenes to life; from the flakes and foot prints, to the bottle cap ear muffed snowman.
Role: Art Direction at Mill+
Live from Brooklyn for the first time ever and with a redesigned moonman, also a first, by Brooklyn artist Kaws, the 2013 MTV VMA's were full of epicness.
The concept was drawn off the KAWS moon man and its environmental reflections - illuminating a side of Brooklyn that’s both beautiful and toxic simultaneously. Imagine if the Moonman stood up and took a stroll through Brooklyn. It would reflect a warped and stretched view of everything around it, giving us a beautiful, trippy, melted look at Brooklyn and its many unique people. Footage was captured in both a run-and-gun style to illustrate Brooklyn's people and happenings. More planned shoots were captured using a Red EPIC, including 180 degree skylines, time lapse streets and more.
Those moments were paired with a clean, modern, energetic typographic system and some field-captured sound design. The result was an unexpected homage to the early, experimental days of MTV which still felt fresh; rooted in the here and now.
Role: Creative Direction and Live Action Direction at Mill+
Mill+ and Leo Burnett Chicago joined forces on this spot for Nintendo in anticipation of “Donkey Kong Country: Tropical Freeze,” the newest addition to the Wii U’s line of re-imagined classic games. If you were born in the eighties or prior, this is like a dream come true!
The game features Donkey Kong along with Diddy Kong, Dixie and Kranky Kong battling to protect their island home from an icy invasion, and fish-flinging viking penguins.
To create the scene for the spot, Directors Angus Kneale and Christopher Palazzo traveled to the Florida Keys for a 2 week shoot. Life-size Donkey characters were printed, placed on the beach for reference and used for live-action rehearsal – and were quite the sight!
Role: Co-directed with Angus Kneale at Mill+
The legendary BMW 3 Series has a worldwide cult following. This spot celebrates its racing heritage and thirtyfour year history using fast cuts of footage and printed ephemera.
While working with Digital Kitchen Seattle, I crafted multiple collages, designs and sequences that inspired the final piece.
Role: Design for Digital Kitchen
Lenovo's break out campaign had to be big. It had to inspire people to get off their asses and make things happen. Saatchi's solution was a montage of live action and animation that felt like a global awakening of potential.
The spot was shot in two locations over three days. I directed all of the live action as well as the animation and stop motion aspects. This remains one of my favorite projects.
to an interesting NY Times article on the global campaign.
Role: Live Action Direction, Art Direction, Design and Animation at Brand New School. Full credits
Agency: Saatchi and Saatchi
Pitch Boards for Honda, Japan. Representing various features of a Honda minivan: compact body, low fuel consumption, double sliding doors and extra storage space.
Role: Art Direction and Design at Mill+
Role: Co Directed with Angus Kneale at Mill+
The Agency For Healthcare Research and Quality is another good cause you've never heard of. AHRQ produces short, easy to read guides on various common illnesses in an effort to help people be better informed about the benefits and side effects of different medications and prepare to talk to their doctors.
Role: Director at Brand New School
Illustration by Leta Sobierajski
"Perfectiom Isn't Easy"
Signed edition of 50.
One color silkscreen print on 150gm, Acid Free, Buttercup Cranford Paper.
Dimensions 20.5" x 30.5"
$34 Each. Includes Shipping and Handling
In these pitchboards for the launch of the new Samsung Galaxy Note II, I proposed a series of vignettes that would take viewers through the many unique features of the device. This particular spot is based around a camping trip. Other spots would be based around different scenarios like space exploration, underwater, cavemen, etc.
Role: Design at Brand New School