Live from Brooklyn for the first time ever and with a redesigned moonman, also a first, by Brooklyn artist Kaws, the 2013 MTV VMA's were full of epicness.
The concept was drawn off the KAWS moon man and its environmental reflections - illuminating a side of Brooklyn that’s both beautiful and toxic simultaneously. Imagine if the Moonman stood up and took a stroll through Brooklyn. It would reflect a warped and stretched view of everything around it, giving us a beautiful, trippy, melted look at Brooklyn and its many unique people. Footage was captured in both a run-and-gun style to illustrate Brooklyn's people and happenings. More planned shoots were captured using a Red EPIC, including 180 degree skylines, time lapse streets and more.
Those moments were paired with a clean, modern, energetic typographic system and some field-captured sound design. The result was an unexpected homage to the early, experimental days of MTV which still felt fresh; rooted in the here and now.
The legendary BMW 3 Series has a worldwide cult following. This spot celebrates its racing heritage and thirtyfour year history using fast cuts of footage and printed ephemera.
While working with Digital Kitchen Seattle, I crafted multiple collages, designs and sequences that inspired the final piece.
Role: Design for Digital Kitchen
Lenovo's break out campaign had to be big. It had to inspire people to get off their asses and make things happen. Saatchi's solution was a montage of live action and animation that felt like a global awakening of potential.
The spot was shot in two locations over three days. I directed all of the live action as well as the animation and stop motion aspects. This remains one of my favorite projects.
to an interesting NY Times article on the global campaign.
Role: Live Action Direction, Art Direction, Design and Animation at Brand New School. Full credits
Agency: Saatchi and Saatchi
The Agency For Healthcare Research and Quality is another good cause you've never heard of. AHRQ produces short, easy to read guides on various common illnesses in an effort to help people be better informed about the benefits and side effects of different medications and prepare to talk to their doctors.
Role: Art Direction for Brand New School
Illustration by Leta Sobierajski
"Perfectiom Isn't Easy"
Signed edition of 50.
One color silkscreen print on 150gm, Acid Free, Buttercup Cranford Paper.
Dimensions 20.5" x 30.5"
$34 Each. Includes Shipping and Handling
In these pitchboards for the launch of the new Samsung Galaxy Note II, I proposed a series of vignettes that would take viewers through the many unique features of the device. This particular spot is based around a camping trip. Other spots would be based around different scenarios like space exploration, underwater, cavemen, etc.
Role: Design at Brand New School
Sometimes advertising can be a real drag. Other times you get to direct spots for a good cause, like Feeding America. These spots played before feature films in theaters across America. A good cause and a soundtrack by Nick Drake. What's not to love?
Role: Art Direction at Brand New School.
Illustration by Stephen Kelleher
How do you translate the features of Deem, a suite of integrated e-commerce apps, from business-speak to visual metaphors? You start with a few weeks of intense research, idea generation and writing, add a couple of weeks of outlines, storyboards and sprinkle in a few weeks of design and animation.
From concept to completion I worked directly with Rearden Commerce to direct these three :60's. These spots needed to convey complex ideas in a fun, whimsical way. No small undertaking.
Role: Art Direction at Brand New School
Illustration by Keng-Ming Liu
This has to be one of the most challenging and rewarding projects I have ever directed. Building an entire world of Twizzlers is no small task. Every phase, from working with concept artists to fine tuning King Kong's fur behavior, was full of fun discoveries. Unlimited Twizzlers were provided as *umm "research".
Role: Design + Art Direction at Brand New School. Full Credits
Agency: Arnold Worldwide
Energias de Portugal
is one of those companies you have to try really hard to find something to dislike. By 2013, the company will reach 75% renewable energy production. That makes it the world's largest provider of green energy.
Working closely with Stephan Sagmeister and Jessica Walsh, the goal was to breath life into the assets provided by them but ended up as so much more. Together, we started building a world of assets for the animation which grew to the web, and print. The result is something quite charming and fascinatingly, is rooted in very basic geometry. Only three simple shapes are used through all assets.
Role: Art Direction at Brand New School. Full credits
Agency: Sagmeister & Walsh